This event is sold out.



Social Media Breakfast Chicago 7
Tuesday, September 28, 2010 - 7:30 AM to 9:00 AM
311 W. Walton St.
Chicago, IL 60610

Sponsored By:

Event Benefits:

Social Media Breakfast Chicago is an event where moderators lead small-group discussions over breakfast on a series of social media topics.

While the moderator will lead the discussion, the goal of breaking into small groups is to encourage everyone to participate by debating, asking questions, and contributing to the conversation. The event is open to anyone hoping to gain a better understanding of social media.

There will be a $10.00 cash donation to Urban Initiatives at the door.

Choose From One of the Following Workshops:

Table 1: Embracing “The Shift” – Why Social Platforms Don’t Matter

Matt Batt, President & CEO, Pipeline Media Relations

When discussing “social media” in business most immediately jump into discussing the popular tactical options such as Facebook, Twitter, and YouTube instead of the strategic value of embracing this “new word-of-mouth” opportunity for their business.

During this session we’ll discuss (1) the mentalities you must take when making this Shift, (2) how to take a strategic (business) approach to your efforts and (3) discuss the audiences that are most likely to engage with your business when participating.

Table 2: Social Media’s Role in Event Marketing

Rachel Eisenhauer, Interactive Marketing Manager, Event Architects

What happens when a social media element is added to an event marketing strategy? The ultimate user experience. From small organizations to big brands, the majority of companies’ marketing strategies today include both social media and event marketing – and mixed together can truly engage an audience. We will explore case studies and share experiences where social media helped – or hindered – an event’s experience.

Table 3: Google Instant Impact: Is SEO Dead or More Important than Ever?

Mike Hernalsteen, Online Marketing Specialist, LoSasso Advertising

Since the launch of Google Instant, marketers have expressed widely varying views from ‘SEO is Dead’ to ‘SEO has never been more important’. In this session, we will discuss how Google Instant has changed the way users search, how it is affecting sponsored and Places listings, what Google’s competitors are doing to counteract the change, and what companies need to know to be best positioned for success in the evolving search marketing landscape.

Table 4: Measuring Community Engagement

Amy Le, Social Media Manager, GrubHub

We all want our fans. followers, and members of our online community to participate, communicate, and engage. But, how do you measure the success of your community management? How do we measure success when community engagement isn't direct purchasing? What are the best practices for turning passionate and engaging cheerleaders into business actions?

Table 5: Mobile Marketing: Social Gifting and Social Buying The Newest Form of Social Marketing

Chris Sweis, Chief Mobile Office / CEO, JunoWallet

Engage your customers to become a part of your business and let them create a loyalty around built around your gift cards. Reward them with reasons to check in and gift your business this holiday season to their friends and contacts. Use your gift cards as a tool to grow your business in the mobile space along with increasing your cash flow.

Agenda:

• 7:30 AM - 8:00 AM | Registration, pre-event networking and breakfast courtesy of Event Architects
• 8:00 AM - 9:00 AM | Small group workshops

•  You must have a ticket to attend this event. Those on the wait list will be notified if tickets become available.
• Space is limited. Tickets are allocated on a first come, first served basis
• Paid street parking is ample, specifically on Franklin Street, W. Walton Street and side streets: W. Locust Street (one block south of Walton) and W. Chestnut Street (two blocks south of W. Walton).
• The Twitter hashtag for this event will be #SMBchicago

Meet the Moderators:

Matt Batt, @storyassistant

http://www.pipelinemediarelations.com

Matt Batt is founder of Pipeline Media Relations, a communications firm helping organizations like Cancer Treatment Centers of America, Kohler and Redbox embrace the power of combining traditional and new media strategies to foster business growth.

His vision is to change the way businesses engage in their communications efforts – focusing more time on empowering their existing audiences such as employees, clients and partners to become advocates for their brand.

Rachel Eisenhauer, @EventArchitects

http://www.event-architects.com/
http://www.event-architects.com/Blog+Home/Blog/

Rachel Eisenhauer implements and manages all aspects of digital marketing strategy for EA and its clients, from SEO and blog messaging to creative social media integration and custom websites. An East Coast native with a background in dance, Rachel has managed marketing and digital initiatives for companies such as the Boston Ballet, American Ballet Theatre, Sears and Harpo Productions. Rachel is most proud of introducing EA to the social media world and launching the EA InSite Blog.

Mike Hernalsteen, @mikehernalsteen

http://www.losasso.com
http://www.mikehernalsteen.com

Mike Hernalsteen is the lead Online Marketing Specialist at LoSasso Advertising, a Chicago based interactive marketing agency, where he has helped develop cutting edge search and social media efforts for a wide range of B-to B and consumer clients.

Mike is also the creator of the SEM Minute, a video series discussing the fundamentals of online marketing.

Amy Le, @GrubHub

http://www.grubhub.com

Amy develops and executes on all of the social media communications and media relations at Grub Hub. GrubHub is a leader in the online restaurant delivery space, offering menus for more than 13,000 delivery restaurants and provides online ordering for more than 4,000 restaurants in the top 13 metropolitan markets across the United States.

Chris Sweis, @junowallet

http://www.junowallet.com

268 days ago, Chris Sweis began recruiting people for JunoWallet to build the company they have today. Their core values and corporate DNA were key to use in the beginning as they are even more now that we have grown into the #1 gift card application in iTunes and Android stores.

Chris recently was part of Demo where we spoke about JunoWallet at Silicon Valley's largest launch event for new technologies where we showcased HotSpots. JunoWallet's approach is to be a very aggressive company like that of a lion which is part of our corporate DNA.

About Social Media Breakfast Chicago:

Social Media Breakfast Chicago was founded in August 2009 by Craig Bagdon, Scott Bishop and Mike Pilarz as a way to connect people interested in social media through bi-monthly, educational networking events held in Chicago's Loop business district.

For more information, visit http://smbchicago.org.

About Event Architects:

EA is an experiential marketing agency with success in bringing the world’s leading brands to life. We unite brands, messages and people through experiences that engage and inspire. EA creates imaginative, stakeholder-centric marketing solutions to captivate your audience, cultivate your message and elevate your brand experience. For over a decade, our customized creative development, design and delivery process has set us apart.

Leaders in fields from technology and healthcare to entertainment and government turn to EA for our comprehensive understanding of their industries and objectives. We create all aspects of the audience experience, from communications and storytelling to production and post-experience outcomes. Our in-house expertise and international network of supplier relationships offer global capabilities and the ability to execute anywhere in the world.

About Urban Initiatives:

Urban Initiatives is a nonprofit organization that runs a health and education soccer program, called the Work to Play Program, in the Chicago Public Schools (CPS). By actively engaging participants in our extracurricular activities at a young age, Urban Initiatives empowers youth to live a healthy lifestyle, value education, and enhance their personal and social development. Urban Initiatives takes a collaborative, whole child approach to development in order to provide children with the opportunity to reach their full potential.

For more information, visit http://www.urbaninitiatives.org/about/.

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